from four years of president obama's second term. >> why is this about detail, because there is a theory that this is just about selling the person, it's not about the policy strategies in these debates. >> well, i think it is about the policy debates here tonight. i think that yes, the american people may have a little bit of trouble of liking romney. it's because they don't really know what romney stands for. and they have had trouble, you know, knowing who he is in his past. i think that tonight he needs to win the trust of the american public by telling them what his policies the next four years are going to be. >> steve, you've touched on this before about some of the language there, not just in the speech, but some of the subliminal language that the audience could pick up on. how important is this, for instance, a politician not to look at their time piecing suggesting that they're bored with the conversation, those types of things in the past that have derailed campaigns. >> they can be absolutely critical if they build a barrier between you and the voter, and that's certainly wh